You can promote your business all around a chosen area through the use taxi and black cab marketing.
The factors that can impact the pricing of the taxi ads are the cycle length, size and location.
You will have to choose the length of time you would like the advert to run for and the location which the taxi is in.
We are a professional taxi advertising agency in Broad Carr who can buy taxi and black cab marketing to promote your business around your area.
The London Black Cab is a worldwide symbol of Britishness, although despite popular misconception, you’ll find them all over the UK and not just in the capital. As commercialism has grown, more of these of taxis have evolved from plain black exteriors to bright and bold coloured taxis featuring brand messages and marketing.
These quirky, eye-catching and favoured icons make for a great way to advertise brands, products and services of all shapes and sizes to the general public across the country.
Advertising your brand, product or service on or in a taxi allows you to cover a large area; both in terms of geographical location and the mass audience that will be able to see and engage with your marketing.
Taxis are a key part of the transport mix in all major cities and towns and are designed to be easily seen so that they can be hailed quickly and easily. Black Cabs already stand out from other vehicles on the road, but a taxi wrapped in advertising stands out even further from those in a rank, queue or just traffic.
The term ‘Taxi Advertising’ primarily refers to ‘wrapping’ the exterior of a taxi in an advert, to change its appearance and make it the private transport equivalent of a driving billboard. The wrapping can take the form of just external advertising boards across the bonnet, doors or boot, or be a whole wrap that covers the car completely.
Normally made of vinyl, these are printed with your advert specially designed on them and then applied directly across the paintwork and cut to allow the doors, windows, mirrors and all functions to still work. When done correctly and creatively, the result is a bold and eye-catching ad that really makes the vehicle stand out amongst cabs to all of those who pass it out and about.
Taxi Advertising also includes the use of posters on the back of the seats and on walls inside the taxis, as well as in-cab digital screen marketing where these are fitted. Other options include the ability to directly send taxi users messages to their mobile devices in 4G-capability vehicles and branding receipts given by taxi drivers (although, of course, not everyone using a taxi will opt for a receipt).
In most cases, advertising within and upon a taxi can only happen for those fully registered with the relevant local authorities – so companies such as Uber and Lyft are exempt and do not allow such marketing opportunities.
There are many benefits to using local taxi fleets to advertise, and they can really bring to life your marketing messages.
It’s a great value option, particularly when you allow our team to negotiate deals for the design, wrapping and placement; and one that will fit nicely into your existing marketing mix. It can complement or contrast with your existing advertising campaigns and if done creatively, can even contribute to it with fresh and unique messaging.
The adaptability of Taxi Advertising allows for a great range of options, meaning there’s something to suit all budgets and tastes. Even the smallest of brands can enjoy a new advertising medium without breaking the bank!
Household names across the globe use taxi ads to promote their products and services, and when you can see the benefits of this out-of-home marketing medium, you’ll want to too!
Taxis aren’t the most popular form of transport, but they’re seen everywhere – and even those who don’t use them see them out and about. This allows your branding to be seen by tens of thousands of people daily without you paying per click-through, impression or per TV second. It’s a marketing medium that achieves mass results but without the hefty cost!
A Black Cab’s an icon, but in a queue or in traffic, it doesn’t do much to stand out. A wrapped cab catches the eye and the cleverer the advertising, the longer it will linger. This means that consumers are more likely to choose a taxi with marketing on the side of it to travel in… and it can drive the streets even more with your message!
Premium spend method
Taxis are rarely cheap but are used by a wide variety of people. Those using taxis are often forking out for a premium spend that they wouldn’t normally, so communicating branding to them while they’re making purchasing decisions and are willing to spend money is a powerful time to communicate.
Key area presence
Taxis naturally target areas of high footfall – train and bus stations, busy commercial areas, bustling events and tourist hotspots. Even when returning from a fare, drivers will tend to take main roads and routes to allow them to be seen and, therefore, to pick up more passengers. This means that even where you may find your brand is priced out from advertising on traditional billboards in an area, taxis work as your placement!
Most local cabs don’t often drive further afield than the local city or town area, and so you can select to only wrap taxis in areas relevant to you and your brand, or spread them out for a wider message. This allows your brand to best target your desired market and to differentiate your marketing messaging to different audiences where required.
Supporting local people
Taxi drivers have had it hard as of late, and with fierce competition in the sector and austerity taking hold, are more likely than ever to accept advertising on their vehicle/s as an additional income. You’ll be benefitting their business finances as well as your own: win-win.
Many don’t consider taxis when they think of extending their marketing mix creatively, but the opportunities are vast. The Billboard Advertising UK Team can help advise, negotiate, design and create a taxi campaign bespoke to you that’s unlike any other – just give us a call!
As soon as we receive your enquiry our team will be able to offer you more information on our taxi advertising agency in Broad Carr HX4 9 as well as details on costs. Simply fill in the enquiry form to contact us today. Or look on our digital page https://www.billboardadvertising.org.uk/outdoor/digital/west-yorkshire/broad-carr/ to see how this form of advertising can work for you.