Truck and lorry advertising is a great way to reach a mass amount of people. Cost effective and offering great returns on investment contact us today for more information and free quotes.
Lorries and trucks are essentially moving billboards, it's easy to see why they are so popular with major household and international brands. If you are interested in this popular form of out of home advertising, contact us for free quotes.
If you are looking for lorry or truck advertising we offer great advertising options to promote your products and services locally and across the UK.
If you’ve ever been on a motorway or main road, you’ll have noticed a lorry or truck passing with a logo, message or photo promoting a brand, product or service. You’ve probably assumed that the lorry is carrying goods for that company, but that’s often not the case; it may just be a straight-up advert that’s vying for your attention in a different manner.
It makes sense; lorries are essentially travelling billboards, tens of thousands of people see them every day, if not more, and people on the road are often bored, willing to be somewhere else, and open to any distraction. This makes lorry advertising an often-welcome form of marketing, which isn’t always the case for consumers.
If you are interested in truck advertising to promote your goods or services drop us a message today.
Put simply truck advertising is the use of the backs and sizes of these large moving vehicles to promote marketing and brand messages.
This form of advertising is popular with a huge range of advertisers from different industry sectors, as the adverts are seen by a large number of people or various social and economic backgrounds.
Whilst this form of marketing is in many ways less targetted than other options, it's sheer broad reach is its main appeal; reaching far and wide and often across the country, very easily.
For more information, send us a message today.
Lorry advertising allows you to ‘wrap’ a commercially used HGV (Heavy Goods Vehicle) with your brand’s marketing, no matter what’s actually been transported on the inside or where the vehicle is headed.
This gives you the opportunity to bypass traditional billboard advertising to instead invest into moving billboards that are always on-the-go – and therefore seen by more people, a wider range of people, and doesn’t become stagnant or prone to ‘ad blindness’ by appearing in the same place all the time. It can also open brands and products to a new audience.
Spending an hour or so on the road with your eyes open will demonstrate just how many household names use lorry advertising to communicate their marketing messages to the masses. Truck advertising is now becoming a more popular component of out-of-home advertising campaigns.
Supermarket giants such as Sainsburys, Tesco, ASDA and Morrisons all do a lot, as well as big large retailers such as Dreams, DFS, Currys and many grocery brands. Even tech companies like Apple and Google are on board!
Using lorry advertising can be a sole marketing method or can complement your existing marketing mix of channels and existing advertising campaign.
Putting your message on the road has numerous benefits. These include, but are not limited to:
Many things can alter the truck advertising rates. Some of the factors you will need to consider include:
To get beneficial ads, we will encourage showing creativity and developing new and interesting strategies. These kinds of commercials are likely to interest people and have the most effective results for your business. Innovative campaigns make the target audience much more likely to purchase your product or services, as they have more interest when they see the ad.
At Billboard Advertising, we offer a number of transport advertising services to market corporations and businesses. Other options you may wish to consider could include bus advertising and taxi adverts, more traditional roadside adverts can also be very effective.
Drop us a message today to find out more and we will email or call you back.
Truck Advertising Summary
Lorry advertising is often overlooked as a marketing channel but is cost-effective and delivers a great return on investment and consumer recall – which don’t often come hand in hand!
The Billboard Advertising UK team have years of experience across all types of HGV and lorry advertising and can help you with your entire campaign, from design and conception right through to targeting, implementation and progress reporting. Contact us today to discuss your vision and get your brand’s show on the road… literally!
If you would like to get in touch with our team regarding the different lorry and truck advertisements available, please complete our enquiry form and we will respond with more details on costs involved. We look forward to hearing from you and putting together an effective campaign for you.
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