Ad Van Advertising in Alloa

There are many forms of outdoor marketing to choose from, and in a world where millions of brands compete at all times to get their name, logo, or message in front of consumers, it can seem as though it’s impossible to get your voice heard. But don’t despair.

If you’re looking for something to make your brand stand out amongst the noise but remain targeted and low-cost in its marketing efforts, speak to the Billboard Advertising UK team about using advertising vans, or ad vans, as they’re known.

An old-school but highly effective form of advertising, find out if it could work for you and your business.

A recommended minimum spend is around £1500.

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What is an Ad Van?

It is a branded van that drives around as a form of transit advertising. However, it takes your brand messaging to consumers rather than waiting for them to come to you. Thus, it is basically like having a fleet of mobile billboards.

They are usually manned by a single driver and carry a branded portable mobile billboard on the back of it, which can be viewed from either side of the vehicle. These mobile billboards have been around for a long time; advertising vans have proven to be a lasting presence.

They are extremely popular amongst businesses looking to target a particular local area or those looking to make an impact in a way that distinguishes them from their competitors. Sometimes, as well as being visually impactful, they also have audio systems that allow music or messages to be played out to convey your message.

Ad vans grew to mainstream popularity in the US in the 1980s and 90s, but with the advent of online advertising, their popularity has waned; however, don’t be mistaken into assuming that anything offline (or out-of-home, as marketers call it) is outdated – now that so much is done online only, taking your messaging out of mainstream channels and into a new space is a fantastic way to demonstrate your brand’s uniqueness.

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Benefits of Advertising Van Adverts

They are hugely beneficial for brands worldwide, for a myriad of reasons. The main benefits of these mobile billboards are:

Specific Geographic Area Targeting - vans usually service and travel around a locality specified by the brand licensing the advert. This may refer to the local area where their product or service is offered, or an event that is likely to attract their target customer. Don't panic if you’re not a brand that only services a specific region or area geographically; vans can still work for you. Audience demographics can be researched into as part of a wider customer and market research piece, and the Billboard Advertising team can help you conduct this research and draws insights and intelligence from it – just let us know, and we’ll get to work!
The Opportunity for Guerrilla Marketing - vans and their mobile billboards drive on public roads, allowing for numerous targeted locations that may otherwise be expensive to advertise in or within. Festivals, exhibitions and large events can all charge tens of thousands of pounds in sponsorship and marketing costs, but with some clever ‘guerilla marketing’ targeting, you can make your brand messaging visible at these events without the hefty pricetags. Driving or parking vans around these events can expose audiences to your branding without requiring official involvement or endorsement. The cost is considerably cheaper, and as a fresh approach, your branding is much more likely to be recognised and celebrated for doing something different and innovative and not being slotted in amongst all the other exhibitors and logos in such a crowded marketplace! Standing out is a good thing, so take advantage and think about ‘doing different’ and place your advertisement somewhere unique.
Easy to amend - traditional advertising in print and online is often made live for a set period and cannot be edited or changed once ‘up’. However, ad vans can be dressed and re-dressed as often as you like, with their destinations changed or messaging accompanied by other promotional activity as much or as little as you like.

For more information and to request a free quote, drop us a message today.

What is The Cost of an Advertising Van?

The cost of hiring an advertising van relies on many different factors, including:

The duration of hire - how long do you want your mobile billboard advertising campaign to run for? A day? Week? Month?
The transport requirements (do you want it to be driven or just parked somewhere?) - you may be looking for high-impact areas or even parks and shopping centres.
Size of the vehicle and its billboard.
There may also be additional costs such as congestion charging or toll road fees to consider, but here at Billboard Advertising, we’re very upfront about all charges, so there are no surprises.

With our unbeatable strategic partnerships with ad van firms and our reach across the country, we can negotiate fantastic, bespoke deals entirely tailored to your business and its marketing requirements. If you have a set budget, challenge us to meet it – we will, and we’ll surpass your expectations on delivery with fleets in England and Wales, Scotland and NI.

Digital Mobile Advertising Vans

Digital vans and mobile billboards are growing in popularity and are particularly amenable to ‘on-the-spot’ messaging and branding changes.

Suppose you wish to try out a digital advertising van for a video or moving message or to see how it fares with your audience compared to more traditional advertising van options. In that case, we can provide these in major cities around the UK (and, of course, they can travel elsewhere!).

If you're looking for the design of your mobile billboards, whether traditional poster ads or digital options with video and/or moving parts, the Billboard Advertising team can help facilitate and create them too! By hosting an end-to-end service, we can see your marketing campaign come to fruition from conception through to monitoring, analysing and reporting on the end results. You can truly be assured to stand out from the crowd and, in particular, your competitors.

Frequently Asked Questions about Mobile Advertising

“Do mobile billboards on vans have a high impact compared to other forms of outdoor advertising?” They are surprisingly effective, although quantifying the effectiveness of mobile billboard advertising is more difficult to gauge – for example, with train station ads, you can say how many passengers use that form of transport – but with van ads, you can’t be certain how many people see them. That said, you can be confident that when driven or parked in busy areas, they will be seen by lots of people.
“What other forms of outdoor advertising does mobile billboard advertising work well with?” It can be combined with other out-of-home options, but large-format posters, such as 48 sheets, are often good to support a mobile billboard and help to reinforce a strong brand image.

Contact Us

If this form of mobile billboard advertising interests you, please don't hesitate to contact us today for more information and a free quote.

Mobile billboard advertising vans are a popular form of marketing that has stood the test of time. So let’s start exploring options. Remember, at Billboard Advertising UK, we treat every business as a true individual, with its idiosyncrasies and brand quirks.

We look forward to hearing from you.