There are a variety of different train station adverts to choose from to suit various budgets and target markets. If this form of advertising is of interest drop us a message today and we will be in contact with more information and free quotes.
Railway station advertising is a cost-effective form of out of home advertising used by various sized companies all over the UK. Options start at just a few hundred pounds and can be targeted to local stations and areas.
With 1.68 billion passenger journeys taking place every year across the UK’s railways, train stations are somewhere that more and more of us spend time in, and for that reason, rail advertising is a growing and popular form of outdoor advertising.
Whilst waiting at train stations, our main activity is dull (waiting!) this makes train stations the ideal place for consumers to take in marketing messages as they search for a distraction, have good dwell times and are feeling bored, yet often open-minded!
Even better, train stations are areas of high footfall and often very busy; increasing the audience who will be exposed to your brand messages. There are lots of different options when looking to advertise at train stations, with rail media an ever-growing and developing form of OOH ads.
Nowadays, British train stations are used for both commercial and public service messaging, with train advertisements becoming more creative and bolder every day. Advertising at train stations and network rail marketing presents a fantastic opportunity to have your brand up and featured alongside household names, adding prestige to the business reputation and perception, on either a local or national level.
If you are interested in advertising at train stations, train advertisements and network rail advertising in general contact Billboard Advertising today, one of our friendly team will be in touch to take you through the various options and costs.
A recommended minimum spend is around £3000 to have a decent impact.
Train station advertising is using the blank space of walls, ceilings and other surfaces to post up brand adverts and communicate to the consumers within the area.
National rail and network rail advertising can deliver a country-wide campaign or be localised to certain train stations or regions for geographically targeted marketing communications to a specific audience.
A form of Out-Of-Home (OOH) advertising, train station ads are a great way to broadcast marketing messaging to a mass audience spanning a variety of different socio-economic, age and geographic segments.
Rail advertising is therefore popular with a cross-section of industries and is a very cost-effective and successful form out of outdoor marketing.
There are many benefits to advertising on the rail network and there are lots of options to consider, depending on your budget and messaging.
Billboards and posters in train stations alongside smaller poster ads are an effective marketing method as they’re seen by many:
This high level of exposure, particularly in busy stations across peak times, allows for mass communication easily and quickly. These often-large poster sites include options such as:
You may come across a variety of different rail train station ads including digital posters, billboards and standard print ads.
There are a number of different sizes available including 6 sheets and 48 sheets and posters which can be placed on:
Most stations will be amenable as to suggestions of new placements too, so if you spot a surface without an ad that you think you’d like to place one on, let us know! We can negotiate new placements for you.
Billboards at train stations have slightly less adaptability, as of course, they’re reliant on the space being available for them to be posted up.
Billboards are high-impact, however, and therefore very in-demand. These can be in the form of in-station billboards (particularly in the case of larger stations), track billboards (i.e. opposite the platform on the London Underground), or free-standing billboards along outdoors platforms.
Other such advertising within train stations can include:
Contact or call us today for more information and a breakdown of options to suit you and your campaign, your business and your budget.
The cost of advertising at rail stations depends on a number of factors, briefly, these are below but for more specific information contact our team:
For more in-depth information on the costs of billboards visit this page here which goes through billboard costs.
Managing all of these factors across a number of organisations can be a challenge – there’s a lot to keep track of! This is where we come in: managing and maintaining these strategic relationships with third-party companies and ensuring your placements are in the right place, on time, and delivering great value for money - we will act as your one-stop contact and take care of all of this for you.
Those travelling by train tend to be of a socio-economic group with medium-to-high disposable income, but in busier stations, a wide variety of people can be exposed to your marketing message, with the possibility to incite customers that may fall slightly out of your target audience. This is positive: a customer’s a customer, after all!
The broad reach is the main selling point of advertising at train stations and on the rail network in general.
The key to National Rail and Network Rail ads being so well accepted is the consumer mindset while they’re seeing them. A degree of people will be in a rush to pass through and will not be privy to viewing the messages properly, granted, but most will be bored and looking for distraction: often with a mobile device in hand and the ability to follow a digital ‘call to action’. This gives the ideal opportunity for your advert to deliver a clear message with a desired activity, for immediate action to be taken.
Railway advertising posters are a great form of outdoor advertising for your products and services, as there is plenty of traffic and footfall, especially during peak times. This means that your ads will get maximum exposure, in fact, National Rail state that 1.7 billion people pass through their statins every year with average dwell times of 7 - 13 minutes.
Railway train station posters can be bought in a number of shapes, types and sizes and so there are lots on offer for brands, campaigns and marketing budgets of all sizes.
Our service will manage your campaign through railway station advertising whether it be your sole marketing channel or part of a wider marketing mix. We will take care of everything from vision to delivery and help you deliver a successful campaign with maximum return on investment and help you reach your goals.
However far along the line you are with setting up train station advertising for your brand, get in touch with us today and we can help secure the best locations and rates. Rail advertising is a popular medium for a cross-section of companies due to its affordable nature and proven results.
We look forward to hearing from you.
topics covered - train station advertising in [POSTCODE].