Taxi advertising is an affordable and popular option with many, offering great return on investment and lots of different options. For more information, drop us a message today.
Different factors can affect the costs of advertising on taxis, including location, length of cycle and number of vehicles. For more information contact us today.
Taxi advertising is popular across the UK with a range of industries as a cost-effective and proven form of advertising.
Advertising your brand, product or service on, or in a taxi, allows you to cover a large area in terms of geographical location and it can also reach a mass audience of people in a short time. Taxis are a key part of the transport mix and are designed to be easily seen so that they can be hailed quickly and easily. Black cabs already stand out from other vehicles on the road due to their shape and size, but a taxi wrapped in an advertising message stands out even further from others in a rank, queue or just in traffic.
Quirky, eye-catching and popular, taxis are a great way to advertise brands, products and services and we can arrange taxi and black cab marketing to promote your business.
Contact us today for more information on taxi advertising and find out how it can work for your company.
A recommended minimum spend is around £2500 to have a decent impact.
The term ‘Taxi Advertising’ primarily refers to wrapping the exterior of a taxi in an advert, to change its appearance and make it the transport equivalent of a driving billboard! The wrapping can take the form of just external advertising boards across the bonnet, doors or boot, or be a whole wrap that covers the car. Normally made of vinyl, these are printed with your advert specially designed on them and then applied directly across the paintwork and cut to allow the doors, windows, mirrors and all functions to still work.
When done correctly and creatively the results of taxi advertising is often a bold and eye-catching campaign that really makes the vehicle stand out amongst other vehicles.
Other taxi advertising options also include the use of posters on the back of the seats and on walls inside the taxis, as well as in-cab digital screen marketing where these are fitted on the back of seats. Newer taxi advertising options include the ability to directly send taxi users messages to their mobile devices (in 4G-capability vehicles) and the branding of receipts given by taxi drivers.
In most cases, advertising within and upon a taxi can only happen for those fully registered with the relevant local authorities – so companies such as Uber and Lyft are exempt and do not allow such marketing opportunities.
Household names across the globe use taxi advertising to promote their products. The main benefits of taxi advertising include:
There are many benefits to taxi advertising and using local taxi fleets to advertise, they can really bring to life your marketing messages.
It’s a great value option, particularly when you allow our team to negotiate deals for the design, wrapping and placement. It can complement or contrast with your existing outdoor advertising campaigns and if done creatively, can even contribute to it with fresh and unique messaging. The adaptability of taxi advertising allows for a great range of options, meaning there’s something to suit all budgets and tastes. Even the smallest of brands can enjoy a new advertising medium without breaking the bank!
If taxi advertising is not suitable for you, you should consider, follow the links for more information on other forms of vehicle advertising:
Many don’t consider taxi advertising when they think of extending their marketing mix creatively, but the opportunities are vast. The Billboard Advertising UK Team can help advise, negotiate, design and create a taxi campaign bespoke to you.
Simply fill in the enquiry form to contact us today and let's get the wheels in motion.
We look forward to hearing from you.
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