Taxi screen adverts are a growing and popular form of out of home advertising. Affordable and with a captive audience, they have strong results and perform well for a range of industries.
Digital taxi screens can often be interactive and are effective in carrying both local and national marketing messages. For more information and free quotes, contact us today.
We’ve all seen taxis driving around with brightly coloured ads on the side and now a new addition to the taxi marketing mix is digital screens in the back.
As marketing moves on and firms look to deliver a memorable user experience this new advertising option has entered the taxi advertising market and is proving popular across a range of industries.
Taxi screen advertising allows brands to really interact with potential and existing customers whilst they are otherwise undistracted – so companies have the opportunity to make a lasting impact and create a positive interaction.
If you’d be interested in learning more on how you could give a lasting impression to consumers through a new form of marketing, get in touch with the Billboard Advertising team to discuss your options… or read on for more information!
Taxi screen advertising is the marketing method by which advertisers are able to communicate their brand messages through digital screens built into the back of taxi drivers headrests and situated elsewhere in the back of a classic ‘black cab’.
These screen adverts can be simple animations or videos, or, increasingly, offer an interactive experience through a touchscreen.
Taxi screen advertising can be used as a standalone messaging tool or as part of a wider advertising campaign – it’s a natural extension to brand marketing on the outside of taxis. Affordable and effective they are popular, cost-effective and offer a good return on investment.
Taxi screen advertising is a really impactful method of communicating with consumers as it’s still somewhat unusual and isn’t yet commonplace.
Some taxi screen advertising also allows for interaction with the user; creating a memorable experience that portrays the brand as an innovator and fun, in a way its competitors are unable to compete with.
The main benefits include:
If you think Taxi digital screen advertising could work for you, drop us a message and our teams will be in touch today.
Billboard Advertising offers so many varieties of taxi screen advertising that there truly is something to suit all budgets.
The exact cost of running a taxi screen advertising campaigns depends on many factors, including, but by no means limited to:
In order to obtain an accurate and relevant quote for your campaign, speak to our teams to discuss your brand’s requirements, aims and ambitions and we can put together a campaign that is suitable for you.
Taxi screen advertising is adaptable and innovative; it is, therefore, something not many consumers may have experienced before. As a result, it’s often received favourably by those in a captive environment with no other distractions. It works brilliantly as a way to target an audience who are often of social demographic groups with decent degrees of disposable income.
Even if taxi screen advertising isn’t already part of your marketing plans for 2020, why not consider it and try something new? It may just work in your favour – and the Billboard Advertising team will happily share case studies of existing successful campaigns in order for you to achieve the relevant business buy-in and sign-off from senior members of your firm.
The team utilise their strategic partnerships with various ad-space firms across the UK to place taxi screen advertising campaigns.
Contact us to learn more about where your taxi screen ad could feature – from John O Groats to Land’s End!
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