You can advertise a number of different products and services at stadiums and football games where a large audience can see them.
Stadium advertising boards are found at many sports grounds throughout the UK and are the perfect way to display your brand to huge crowds.
Stadium advertising takes advantage of big groups of people with similar interests all being in one place at the same time to communicate marketing messages to them whilst they’re captive, socialising, in a good mood and having fun.
Stadium, arena advertising and sports marketing is a growing form of outdoor advertising and is very popular due to its ability to target such like-minded groups, ranging from those at sporting events through to those seeing popular concerts.
This type of billboard advertising is common at sports grounds (particularly high-profile football advertising boards are very sought after) as well as large concert arena advertising. If stadium advertising in London is of interest to you and your business contact us today and one of our Billboard Advertising team will call you back with costs and more information.
The term ‘stadium advertising’ primarily refers to the practice of stadium board advertising, a twist on normal billboards and posters within arenas and stadiums.
Stadium advertising also includes sports pitch marketing and electronic boards at football matches and other large, public events. Typically stadium advertising is a type of digital led board advertising (https://www.billboardadvertising.org.uk/outdoor/digital/london/) but advertising outside these arenas is also popular in car-parks and on surrounding roundabouts and roads where audiences and spectators are travelling in, these roadside billboards (https://www.billboardadvertising.org.uk/outdoor/roadside/london/) are typically 48 sheet and 96 sheet in size.
Stadiums are often considered to be just football and rugby grounds, but this isn’t the case, as such this type of advertising can include major music and event arenas (for example The O2, Wembley, Manchester Arena, Birmingham NIA etc), conferencing facilities, theatres and other sports arenas: including cricket pitch advertising, horse-racing course advertising, hockey pitch advertising and even advertising in Olympic stadiums (for those with big budgets).
Stadiums and arenas in have numerous benefits, the first of which is the audience. You can assume (to a degree) that those attending an event will have similar interests, and in some cases, you may be able to gain information on audience demographics in advance. This allows you to target your desired market segment as best possible to communicate to them in an effective manner.
Meanwhile, even those who don’t fit directly into your standard target demographic will be exposed to your marketing messages – and in a full stadium, this could be tens of thousands of people! This allows your brand, product or service to take on the prestige of household names and be recognised by many. This gives a mass marketing opportunity whilst still allowing your target market to be reached.
Ads at football matches (including football advertising boards), gigs, or other large events (and advertising at sports events in general) can also be targeted based on the fixture happening: so, if a certain event/show/conference is attended by your target market, you can advertise just for that duration of time, and not necessarily for other events at the same place. This means you have little wastage of budget and a great return on investment.
Stadium events are often filmed or even televised, and in the case of sports events, this is very common. This can elevate your reach, pitching your message to millions of people – all around the globe!
The costs of stadium board advertising and other such marketing at arenas is variable, based on a range of factors. These include, but are by no means limited to:
At Billboard Advertising we will manage all of this for you, negotiating with clubs and venues directly to ensure you get the best value for money possible for your campaign and the best possible placements.
There are various options for brands to market and advertise within stadiums and arenas. These include:
Stadium boards can be created using bright, vibrant colours which makes the adverts a lot more eye-catching than regular ads; this means your target market will be more likely to notice the ads and buy your product or service.
How best to market your brand, product or service depends on what it is and the audience you need to communicate to. If you don’t know your desired or appropriate customer segment, fear not: we can advise you on this and how best to target them for the most effective marketing communications. Every brand, product and service is different, but our marketing experts can research and target for you, putting the customer (both potential and existing) truly at the heart of everything you do!
As an independent marketing agency, we carry out services that will help you develop and prepare an advertisement method to get your brand seen by customers. Advertising stadium boards in London are a great way to get your brand seen, as they allow for wide coverage. For you to attract your potential audience, we can develop a unique promotion system which advertises your company to the correct people.
A fantastic way to present your marketing message to thousands (and even millions!) of people at once, stadium and venue advertising can make up a strong part of your wider marketing campaign. There’s lots of options and ways to get creative, as well as many advertising companies to liaise with for placements – but we’ll take care of all the hard work for you. Our team of billboard experts will own and manage the whole campaign process, from design through to placement.
Finding offline traditional promotional businesses who have professional experience and knowledge in advertising screens at football grounds is recommended, with years of experience we provide a service that matches your unique demands keeping in mind your finances and brand.
Our advisors at Billboard Advertising know where to locate the best advertising strategies and rates to suit your particular industry, so this ensures you get great value for money from your arena advertising and sports marketing campaigns. So, get in touch today and start your journey into placing stadium advertising in London SE2 0 at football matches and other well attended large-scale popular events across the country.