Digital billboards are a great way to get your product, service, product or event, in front of your target market. There are lots of affordable options to consider. Contact us today for more information.
Bright, bold and eye-catching LED advertising is a new and exciting form of billboard advertising. If offers get value for money and return on investment.
The price you pay for your electronic poster will vary depending on the size and location.
Digital billboards in Lancashire are becoming more and more popular with advertisers and they are a great way to promote products, services and goods to a wide audience.
Digital billboards (sometimes referred to as LED billboard advertising) are bright, eye-catching adverts and are often very affordable; they are a growing part of the outdoor advertising mix and popular with many different industries. They are available in lots of different locations all over the country.
Digital billboards offer the flexibility to update and amend messaging as required (saving time and money on printing and placement). There are lots of different digital billboard options to consider, including freestanding digital billboards on roadsides (positioned “head-on” to attract traffic passing by, whilst parallel roadside posters are also great for return on investment), whilst there are lots of options in shopping centres, as well as in arenas and sports stadiums.
LED billboards are now regularly replacing standard poster billboards in areas of high traffic and footfall and are a growing marketing medium that’s fast becoming the preferred advertising option with global and household brands.
If digital billboard advertising is of interest to you, drop us a message and we will give you a free quote on the options available.
Digital billboards are large billboards that form part of the digital outdoor media mix. They come in the form of LED screens rather than those traditionally printed.
These digital advertising boards are frequently found in highly-populated areas and tourist hotspots (the most famous in the UK is the digital screens at Piccadilly Circus). This form of LED billboard advertising is commonly affixed to a building, structure, or as a free-standing billboard situated at the side of a road, pavement or other areas of high-traffic or high-footfall.
Digital Billboards use electricity for the illumination of the design, and you can have alternating or full-time ads to suit your needs and budget.
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There are many benefits to electronic billboard advertising. Some of the advantages are highlighted below:
Your LED billboard marketing campaign should be entirely shaped around your target audience (be that potential or existing customers).
It is important your brand knows this audience inside out in order to be able to communicate to them in the most effective way possible. But don’t fret if you don’t know this: our LED billboard advertising team can help you identify and investigate into your market segment to best target, speak to and target them effectively.
The costs of advertising on digital billboards vary – sometimes they are more expensive than traditional poster-board billboards, other times not - but don’t let this put you off – the ability for fast upload and changes far outweighs the cost implications.
How much a digital billboard advertisement costs depends on many factors, including:
For more information on factors which can affect the cost of digital billboards in Lancashire read here.
As with traditional poster-board billboards, electronic billboards are owned and maintained by a variety of different companies nationwide. This can make the placement of digital ads a difficult job to manage, as numerous business relationships and fee structures may be in place all at one time.
Fear not, however at Billboard Advertising UK we will manage your entire digital billboard marketing campaign for you with a seamless service, so there’ll be no awkward spreadsheets or frequent phone calls for you to make… we will take care of it all!
Most commonly, digital billboards can be found affixed to buildings or structures. These are the most popular form of electronic billboards, but other options are also available!
Electronic billboards can be used as standalone free-standing structures to be placed in public areas such as along roads or high-footfall pavements. These are portable and so can be used for ‘guerrilla marketing’ if your brand really wants to try something new. For example, if there’s a large exhibition or event that for some reason you’re not included in, why not hire a digital billboard to be placed outside it (a digital advan)? All the attendees will still see your messaging, but in a cleverer and more memorable way than simply on a banner indoors! Chat with our digital billboard team for more smart marketing ideas.
A modern technology in advertising, digital billboards offer the opportunity for marketers to convey high-quality and relevant communications to mass audiences in highly attended areas. They offer a flexibility that’s unobtainable with traditional poster-board advertising and can be used portably for clever guerrilla marketing tactics when regular branding simply won’t work.
Finding conventional advertising companies who have specialist knowledge and experience within LED billboard screens is suggested to get the best return on investment. With plenty of experience at Billboard Advertising, we provide a service plan which suits your unique demands while keeping in mind your financial budget and brand.
We can help manage your outdoor digital advertising campaign from conception to delivery, taking care of advertising relationships, fee structures and payments, design and branding work and placement management.
If digital billboard ads are of interest to you get in touch with our experienced team today and make your digital billboards dream a reality, with high-quality eye-catching outdoor electronic advertising! We look forward to hearing from you and putting your company in lights!
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