We offer airport advertising options including placing billboard and posters throughout various terminals to engage passengers before they are set to fly.
A new and growing form of outdoor advertising, marketing in airports enjoys a high level of success across a range of different social groups.
As airports are guaranteed to have a high footfall all year round, the cost of advertising could be more expensive. Other factors including size and type can also vary the price.
Using an airport to advertise your company represents a unique chance to communicate messages about your products and services to captive audiences who are waiting around and unable to leave for a set period, these include business travellers and holidaymakers.
The waiting times and lack of activity involved in being at an airport means that travellers are often open to prolonged exposure to adverts, whilst they’re excited and preparing for new experiences.
It is a fairly new marketing medium, but one that enjoys success amongst a variety of socio-economic demographics. Airport advertising also allows exposure to new audiences that wouldn’t necessarily experience your brand in their day-to-day lives as well as frequent flyers. This means that airport adverts can help to grow your businesses in a new direction and to market it to people who may otherwise be unobtainable at other time of the year.
At Billboard Advertising we offer a number of different advertising options at airports across the UK and internationally. Simply drop us a message to find out more.
Airport advertising is simply marketing to travellers and workers at airport terminals.
Airports present a great many outdoor advertising forms and options for brands to convey their marketing messages to a captive audience. The size and ‘blank canvas’ nature of airport structures allow for lots of surfaces to be utilised with adverts, both in and out of the terminal buildings including walkways, toilets, escalators, car parks and more.
For more information read on or drop us a message and one of our team will be in contact with more information.
There are many benefits to this form of advertising mainly as it engages passengers during long periods of waiting. The most obvious is that airport ads are placed in a manner that means many people see them when they have time on their hands – and are therefore extremely open-minded and susceptible to marketing messages.
Most travellers need to be in an airport for at least two hours, with at least half of this time free before they must queue at a gate for departure. During this time the in-terminal activities come at a premium: luxury shops and expensive or over-priced restaurants do well - even with those travelling on a budget.
As many are waiting around for prolonged periods of time airport adverts, therefore, present a welcome distraction from boredom.
This allows for brands in Abercorn to really benefit by filling this time: with a clear call to action and preferably some kind of interaction to truly engage the consumer.
Messaging within airports should remain consistent enough with your company’s branding so that it is easily recognisable (even if this is a consumer’s first view of you, to identify you again later on when they see further marketing messages) but clarity is key: as many of your audience may not have English as their first language. There is a fine line to be drawn between ‘dumbing down’ and patronising, and remaining accessible to as many people as possible. Our marketing experts can help you with this; keeping your messaging on point but easily understandable and with a clear call to action where required.
The costs of ads in airports changes depending upon:
Holiday seasons generally cost more, since the adverts will get maximum exposure.
Additionally, if you keep the ads up for a long time (increased cycle) the cost will generally be more. However, adverts placed during busy periods are a great way to promote products and services to a mass audience quickly.
The forms of advert also vary the fees payable, but this depends on what is available in any given location. Smaller airports normally have fewer options than larger, but larger may require repeat adverts to be posted.
The management company of advertising space and placements within an airport depends on who the airport is owned by and how they have chosen to approach their marketing and income strategy. This does, unfortunately, mean that every airport is different – but we can manage these relationships for you and make sure your placements and locations are spot-on.
Advertising in airports comes in many forms, with lots of options for you to choose from. These include, but are by no means limited to:
The large size of these adverts gives a sense of prestige to brands who use them, elevating them to a platform alongside household names and ‘big’ brands.
What approach you take should be determined by the audience and approach to your marketing campaign, and not just by your budget. We will be able to help advise you on what platforms will work best for your brand and campaign so that your message is delivered as effectively as possible.
For example, airport walkway ads can convey longer messages than standard posters, so they could work for a more technical or complicated brand. For a swifter and more easy-to-read message, airport terminal advertising can work just as well and better repeat, reiterate and reinforce a brand.
There’s also the freedom to get creative with your advertising and stand out from the crowd when utilising airport terminal advertising, so your visions of innovative and outrageous marketing messages can come to fruition!
We can manage your campaign from end-to-end, right through from designing your initial concept to delivering a lucrative campaign that gives a great return on marketing investment and promotes your business in a positive manner.
A modern form of out of home advertising that takes advantage of consumers whilst they’re in one place for a long time with only expensive distractions available, marketing in airports strikes while consumers are feeling open-minded and prepared for new experiences.
The great number of options that marketers can use in airports allows for the freedom of trial-and-error to find the most valuable marketing method, as well as the opportunity to get creative and try new things when it comes to branding.
Our group are trained to advise you on the very best methods of media advertisement to get your business, products and services found by potential customers.
If you would like a free quote or more information on airport advertising contact us today. We look forward to hearing from you.
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