There are a variety of different train station ads including; digital posters, billboards and standard print ads which we can place for you.
Many different adverts can be placed in train stations throughout the UK to help promote your brand to a wide audience of passengers.
With 1.68 billion passenger journeys taking place every year across the UK’s railways, train stations are somewhere that more and more of us spend time and the reason why train station advertising is a growing and popular form of outdoor advertising.
Whilst waiting at train stations, our main activity is dull: waiting! This makes train stations the ideal place for consumers to take in marketing messages as they search for a distraction and are feeling bored, yet often open-minded. Even better, train stations are areas of high-footfall and often very busy; increasing the audience who will be exposed to your brand messages. There are lots of different options when looking at advertising at train stations with rail media an ever-growing and developing form of OOH ads.
Nowadays, British train stations are used for both commercial and public service messaging from businesses, with train advertisements becoming more creative and bolder every day. Advertising at train stations and network rail marketing presents a fantastic opportunity to have your brand up and featured alongside household names, adding a prestige to the business reputation and perception on either a local or national level.
If you are interested in advertising at train stations, train advertisements and network rail advertising in general contact Billboard Advertising today, one of our friendly train station advertising team will be in touch to take you through the various options and costs.
Train station advertising is using the blank space of walls, ceilings and other surfaces to post up brand adverts and communicate to the consumers within the area. National rail advertising can deliver a country-wide campaign or be localised to a certain station or region for geographically targeted marketing communications. A form of Out-Of-Home (OOH) advertising, train station ads are a great way to broadcast marketing messaging to a mass audience spanning a variety of different socio-economic, age and geographic segments. Advertising at train stations is popular with a cross section of industries and is a very cost-effective and successful form out of outdoor advertising.
There are many benefits to advertising in train stations. Billboards at train stations alongside smaller poster ads are an effective marketing method as they’re seen by so many people: those waiting for trains, those boarding and disembarking trains, those travelling through by train, those working within businesses in train stations, and those dropping off others to catch trains. This high level of exposure, particularly in busy stations across peak time, allows for mass communication easily and quickly. These often large poster sites include options such as:
Train station advertising is also often combined with other forms of transport advertising including bus (http://www.billboardadvertising.org.uk/outdoor/bus-stops/) and underground advertising (http://www.billboardadvertising.org.uk/outdoor/underground/) so that a passenger is targeted throughout an entire journey.
Those travelling by train tend to be of a socio-economic group with medium-to-high disposable income, but in busier stations a wide variety of people can be exposed to your marketing message, with the possibility to incite customers that may fall slightly out of your target audience. This is positive: a customer’s a customer, after all! This broad reach is the main selling point of advertising at train stations.
The key to national rail ads being so well accepted is the consumer mindset while they’re seeing them. A degree of people will be in a rush to pass through and will not be privy to viewing the messages properly, granted, but most will be bored and looking for distraction: often with a mobile device in hand and the ability to follow a digital ‘call to action’. This gives the ideal opportunity for your advert to deliver a clear message with a desired activity, for immediate action to be taken.
The cost of advertising at a train station depends on a number of factors, briefly these are below but for more specific information contact our Billboard Advertising team:
For more in-depth information of the costs of billboards and outdoor advertising in general visit - http://www.billboardadvertising.org.uk/costs/
Managing all of these factors across a number of organisations can be a challenge – there’s a lot to keep track of! This is where we come in: managing and maintaining these strategic relationships with third-party advertising companies and ensuring your placements are in the right place, on time, and delivering great value for money. At Billboard Advertising we will act as your one-stop contact and take care of all of this for you.
You may come across a variety of different rail train station ads including digital posters, billboards and standard print ads. There are a number of different sizes available including 6 sheets and 48 sheets and posters can be placed on trains, along platforms, in waiting rooms, in toilets and outside of stations. Most stations will be amenable as to suggestions of new placements too, so if you spot a surface without an ad that you think you’d like to place one on, let us know! We can negotiate new placements for you.
Billboards at train stations have slightly less adaptability, as of course, they’re reliant on the space being available for them to be posted up. Billboards are high-impact, however, and therefore very in-demand. These can be in the form of in-station billboards (particularly in the case of larger stations), track billboards (i.e. opposite the platform on the London Underground), or free-standing billboards along outdoors platforms.
Other such advertising within train stations can include escalator wrapping, corridor wrapping and hanging banners from the ceiling. Some larger stations will also allow ads to be printed onto the floor, to catch the attention of consumers in a different way.
Railway advertising posters are a great way to advertise your products and services, as there is plenty of traffic and footfall especially during peak times. This means that your ads will get maximum exposure. Railway train station posters can be bought in a number of shapes, types and sizes and so there’s lots on offer for brands, campaigns and marketing budgets of all sizes.
Our service will manage your campaign through railway station advertising whether it be your sole marketing channel or part of a wider marketing mix. We will take care of everything from vision to delivery and help you deliver a successful campaign with maximum return on investment and help you reach your goals.
However far along the line you are with setting up train station advertising [POSTCODE] for your brand, get in touch with us and we can help! Whether you’re just batting around ideas or have designs ready to go live, we can nurture your campaign and get it in a position ready to deliver.