Bus Stop Advertising in Perth and Kinross

Bus Stop Advertising in Perth and Kinross

Bust adverts can be great for a number of businesses. The posters tend to have a high impact as they are placed in areas that are regularly seen.

Bus Shelter Poster in Perth and Kinross

Bus Shelter Poster in Perth and Kinross

We offer digital out of home advertising which refers to backlit digital posters. These tend to get more impacts than general posters.

Outdoor Advertising in Perth and Kinross

Outdoor Advertising in Perth and Kinross

Our outdoor advertising campaigns allow businesses to display what they have to offer to individuals who are within the surrounding areas.

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Bus Stop Advertising in Perth and Kinross

They’re something we walk past, drive past and ride past often, and 90% of the UK’s adult population now live within 5 minutes of a bus stop. Using bus stops as a way to communicate your marketing messages is therefore a perfect opportunity for mass exposure and allows for regional and local targeting. It is no surprise therefore that bus stop advertising in Perth and Kinross PH2 9 is one of the most popular forms of out of home ads we deliver every day at Billboard Advertising.

It’s commonly considered that only bus users see adverts on bus stops, but this simply isn’t correct. Those waiting for buses and glancing around are joined by those walking past, those disembarking buses and those riding or driving past. The exposure therefore offered by bus stop advertising is an effective way to promote any service, product or company.  

Bus stop advertising can be used for both commercial and public service messaging (such as NHS and political marketing), to small local enterprises (restaurants, bars etc.) through to global businesses and major brands.

For more information on bus stop advertising (sometimes known as bus shelter advertising) including the size of bus stop posters and the costs of bus stop advertising in your area, please contact our Billboard Advertising team today. We’ll get your ads up and running in a way that will benefit your brand, exposing you to the correct audience for you in a variety of locations.

What is Bus Stop Advertising?

Bus stop advertising uses the infrastructure of the public bus network to post marketing messages mainly through the use of posters within bus shelters. The size of bus stop posters vary but are typically 6 sheet or 4 sheet in size. There are also interactive bus stop advertising options, bus bench advertising and even bus stop advertising take-overs (but these are more unusual).  

Bus stop advertising is a form of out of home advertising that works either as a primary campaign channel or as part of the wider marketing mix and can be successfully combined with other forms of outdoor advertising, such as roadside advertising (http://www.billboardadvertising.org.uk/outdoor/roadside/perth-and-kinross/), phone box advertising (http://www.billboardadvertising.org.uk/outdoor/phone-box/perth-and-kinross/) and London Underground Advertising (http://www.billboardadvertising.org.uk/outdoor/underground/perth-and-kinross/).

Benefits of Bus Stop Advertising

Whilst not an advertising medium that many consider right away, bus stop advertising achieves levels of mass exposure that other channels can struggle to achieve; whilst still allowing for the targeting of an audience to ensure that your brand reaches your correct market. The best bus stop advertising is in the right locations and at the right time - therefore it’s seen by the right people.

One of the main benefits of bus stop advertising is its ability to reach some notoriously difficult socio-economic segments that can’t be obtained easily by other advertising methods. This includes older people, who travel often in the UK by bus as they’re able to receive free journeys, and lower-income audiences who find bus travel cheaper than alternatives.

Market action is just as important as demographics when it comes to advertising at local bus stops. The customers should understand your message when they see the advertisement, as with most forms of out of home advertising in Perth and Kinross being clear and concise with your messages is important. At Billboard Advertising, we can supply you with further details on imaginative yet simple campaigns.  Remember to use the enquiry box to get the wheels in motion!

Cost of Bus Stop Advertising

Advertising on bus stops is often a cost-effective form of outdoor advertising, offering a great return on investment for most companies. The costs of bus stop advertising is variable and based on a number of factors, explored briefly below:

  • Regions with high footfall (and therefore high exposure) are more expensive than those in more rural, less busy areas.
  • Purchasing multiple bus stop placements across a wide location e.g. town or city centres, will be more expensive. 
  • The length of your bus stop or bus shelter advertising campaign e.g. 2 week, 1 month, 6 months etc. will also affect the cost. The longer a bus ad campaign runs the more expensive it will be.

Bus stop advertising prices can be tricky to negotiate if you are approaching the media owners directly, but there’s no need to worry as at Billboard Advertising we are experts in placing bus shelter advertising and have existing relationships in place with the media owners and/or bus companies. This means we will negotiate and manage the relationship with all of the various people to take the effort and complication out of your hands. This means that your bus advertising process will be entirely streamlined and hassle-free, managed from end-to-end by us. This also allows for us to charge a single price that covers the conception, implementation and printing of your bus advertising strategy and campaign, there are no hidden costs. At Billboard Advertising we aim to take the hassle out of your bus advertising campaign – so whether you are looking for a local campaign, a national one or even a London bus stop advertising campaign contact us today.

We would advise that you have a budget in mind before you embark on the journey of your bus advertising campaign – but of course, our team will be able to advise you on how far reaching your campaign will be based on the budget you have.

Bus Shelter Advertising Options

There are lots of options for advertising at bus stops and shelters. Bus stop posters are just the beginning! These include, but are by no means limited to, standard poster panels (4 sheet and 6 sheet), back-lit posters for round-the-clock and round-the-year advertising and even digital posters. The latter allows for frequent and swift changing and adapting of messaging, and can be done on a full-time or rotational basis. ‘Take over’ options give the opportunity to fully brand the bus shelter, right down to the seats! With this option, there’s opportunity for advertisers to create a memorable brand presence with bus shelter advertising; successful examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches!

Experts in Bus Stop Advertising

At Billboard Advertising, we're industry experts within the bus advertisement sector and with experience of working with regional and London bus stop advertising companies we consider ourselves to be one of the greatest promoters of bus ads in the United Kingdom. We work with a number of clients who see the benefits of this form of outdoor advertising on a weekly basis. We'll always attempt to give you great value advertising services which provide an effective ROI, setting up bus stop posters in Perth and Kinross that should pull in new clients and subsequently increase your turnover.

Being able to target bus stop advertising by route, city, region or nationally makes this form of marketing accessible to smaller companies as well as international corporations. This is a broad concept that doesn’t apply to many out-of-home advertising options and gives bus stop advertising an appeal that other channels don’t hold. It’s a successful form of outdoor advertising embraced by all kinds of advertisers.

In summary, bus stop advertising offers the chance to reach a mass market alongside more targeted segments of consumers by socio-economic demographic and location. With the added bonus of having an excuse to get creative and try out some clever, memorable branding, it really does make for a fantastic channel that delivers superb return on investment and increase brand awareness and sales.

Contact Us

If you are interested in bus shelter advertising in Perth and Kinross PH2 9 for your service, company or product contact us today. As a leading bus stop ad agency, we’ll take you through the various bus advertising UK options available. As soon as we receive your enquiry we'll get back to you with more information on this ever-popular form of outdoor advertising!

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