We can provide tram advertising in the UK to promote products and services to a wide range of different people.
If you would like to buy a tram station advertisement, our media buyers can offer you the very best prices around.
It is a public transport option that many consider as ‘Americanised’, but there are eight tram systems in the UK: the Blackpool Tramway, London Tramway, Docklands Light Railway, Manchester Metrolink, Midlands Metro, Nottingham Express Transit, Sheffield Supertram and the Tyne and Wear Metro. Indeed, the usage of tramways and light railways is increasing, with the latest government figures showing these forms of transport more popular than ever. 3.1% of all public transport journeys in the UK are made by tram or light railway, with 267.7 million passenger journeys and 21.6 million miles covered. Usage has increased by 70% since 2005, a fantastic growth rate. These figures don’t even include Edinburgh Trams, which are popular in their own right!
As these forms of transport grow in popularity, tram advertising becomes a cost-effective form of marketing that delivers your marketing messages to more and more people every day. If you are interested in advertising on trams drop us a message and we will be in touch.
Advertising on trams refers to the practice of placing posters, ad boards or digital ads onto the outside of trams, inside tram carriages or around tram stations (both indoors and outdoors). Advertising in trams also includes ‘light railway’ systems, such as the London Docklands Light Railway (DLR) and the Newcastle Metro. It shares many of the benefits of Train Station Advertising - http://www.billboardadvertising.org.uk/outdoor/train/
Tram travel is seen as a more modern, efficient and eco-friendly public transport option than more traditional methods such as bus, coach and train. This attracts an eco-conscious audience with enough disposable income to travel by public transport.
A mass communication method it is, but the limited nature of trams and light railways in the UK allows for some really targeted messaging by geographic location. This opens up the possibility of using advertising in trams to not just household names and global brands, but also small and medium enterprises and those with a geographic limitation. In some cases, individual routes can be targeted to convey a specific message – perfect if you have a bricks-and-mortar premises in the area, or if there’s an event or activity taking place on that route that you wish to target!
Advertising in and on trams and around tram stations is still a very under-utilised marketing channel and so is currently cost-effective compared to other mainstream marketing methods. This allows you an access point into mass marketing at a reasonable budget level and presents the opportunity to play around with creatives, messaging, and targeting at a low cost.
Like other multiple marketing channels managed by individual advertising companies, the costs associated with tram ads vary depending on a range of factors. These include the company managing the placements, the number of placements, the time period the placements will be present for, the size of placements and the route or location that the ads will be featured on.
Bigger ads cost more than smaller, and taking out a package of multiple placements delivers better value for money than a single one-off placement. Busier routes and locations, such as London Docklands Light Railway advertising, are more expensive than quieter rural routes; but it must be considered that these routes are able to expose your marketing messaging to more people faster.
Advertising on and in trams digitally is still really taking off in the UK but now is more expensive than traditional poster-board options. However, this comes with its own benefits, such as fast upload and amends of creative, so should not be disregarded just because of cost.
We'd suggest getting a spending budget in your mind and thinking about how you want your brand to be shown prior to starting to plan the marketing. We can tell you additional information with regards to the solutions that we carry out. Similar methods of marketing on transport links include bus stop ads - http://www.billboardadvertising.org.uk/outdoor/bus-stops/ which can be found in many towns and cities.
We will negotiate costs of ads and packages to ensure you receive the best possible value and ‘bang for your buck’ on marketing spend. As long-term experts with years of experience, we’ve built up great strategic relationships with tram advertising companies that you can benefit from by partnering with us to manage your marketing campaign/s.
Trams present some great options for advertising, with the chance to reiterate or reinforce existing branding, or get creative and try something new. Placements can include poster-boards in trams, tram toilets, and stations; bill-boards on platforms and at stations; the wrapping of the exterior of the tram itself; and fixed poster-boards on the exterior of the tram itself.
Tram advertising gives the unique opportunity for mass transit marketing whilst using a ‘trial and error’ method to see which works best for your consumer at a low price; something you simply can’t do without a massive budget on other transit channels!
A low-cost advertising channel that’s growing in popularity daily and present your marketing messages to a mass audience, tram ads are the perfect way to get your branding in front of a large group of people – spanning many demographics, at different times of the day and making different types of trips.
There are eight tramlines and light railways around the UK, and all of these can be advertised in and on. We have the expertise and strategic relationships in place with the placement coordinators to elevate your branding to a new level and investigate and attract new audiences for your brand, product or service.
It is important you choose traditional marketers with a lot of knowledge and experience within the marketing industry, if you want the top-quality solutions. Our has years of experience in the advertising development industry and we're capable of working directly with customers to guarantee our services meet individual requirements to improve exposure and profits.
Our advisors know how to locate the ideal marketing strategies for trams to suit your specific industry, so this means you get the most value for your money with your campaign. Contact us to get started with tram advertising and to launch your first transit campaign!