We can organise roadside billboard marketing for your company to help get the brand seen by a large audience of motorists and pedestrians.
The costing for the adverts can vary depending on many factors. The main being the size and location which can impact the price you will pay.
Having a roadside advert is a popular choice for many businesses across the UK that are looking to increase the traffic to their business.
One of the oldest and most traditional forms of marketing, roadside billboards in Cathpair TD1 2 (and roadside advertising in general) have evolved greatly since hand-painted illustrations graced the walls of local businesses and buildings in the 1790s, but this form of outdoor advertising remains a favoured marketing medium with modern advertisers because of its prominence and success.
Roadside advertising has certainly stood the test of time and remains one of the most popular forms of out of home advertising with our clients here at Billboard Advertising.
If you are interested in hiring roadside posters for your billboard advertising campaign drop us a message today and we can give you more information on locations, availability and costs to rent a billboard of this kind.
Roadside billboards started off as murals painted on the exterior walls of buildings in the 1790s and their purpose was the same as today; to promote businesses and products.
As the years went by this popular form of what was then local billboard advertising grew and grew, before it blossomed into the sophisticated roadside advertising you see today and the many varieties of billboard advertising options that this now entails:
At Billboard Advertising, we can book and supply any of these types of billboards for your individual campaigns no matter what size budget you have.
Certainly, by the early 1900s, the usage of roadside billboard advertising had expanded and was being used by national, commercial and public service companies to promote their products and services, as well as still being the favoured form of local business advertising.
Today, roadside posters remain one of the most popular forms of UK billboards. These days they are often large, purpose-built structures alongside main, busy roads in Cathpair or high-footfall areas. These come in the form of both hand-adhered paper posters that are manually pasted onto the blank boards, and digital billboards (LED billboard signs) that have graphic adverts uploaded to them.
Digital billboards are moving towards featuring both sound and interactivity, for added audience engagement. The journey and evolution of billboard advertising continues!
Less common, but still found in the UK are mobile billboards; where an advert is affixed to a motor vehicle or bicycle and travels around with it (http://www.billboardadvertising.org.uk/vehicle/advan/scottish-borders/cathpair/), or is parked at roadside or on roundabouts.
As you can see roadside billboards have continued to involve over the centuries and are a brilliant addition to any national or local billboard advertising campaign you may be considering. At Billboard Advertising we often find that this form out of outdoor advertising forms the back-bone of many successful multi-layered marketing campaigns.
Roadside billboard advertising garners high levels of exposure and is an effective way of getting brand messages out to a mass market quickly. A bold and eye-catching roadside billboard advert has a high level of recall from audiences that have seen it.
Unlike other mass media marketing communication channels, roadside billboards can’t be switched off. This means they are always present – they are illuminated at night or even backlit billboard ad options available should these be of interest. This means that even if a consumer isn’t feeling open-minded or receptive to see an ad it is still unavoidable and so the message will always be seen.
Roadside billboard advertising is the only marketing method that gives the brand full creative authority over the advertising space, displaying it 24 hours a day, 7 days a week, for the period chosen. The impact of the billboard advertising at the roadside is therefore great and offers a fantastic ROI.
These type of street billboard advertisements are also potentially seen by anybody out and about. It’s often considered that only drivers are exposed to this form of advertising but that’s simply not true; instead, drivers, passengers, those using public transport, cyclists and pedestrians all see these advertising billboards on their travels.
Billboard sizes can vary and there are many options to consider when looking to implement this type of out of home advertising. The main billboard ad types as part of a roadside advertising campaign are outlined below, although for more info, drop us a message:
48 sheet posters - the standard and most typical roadside advert size is known as a 48 sheet. For specific information on 48 sheets visit this page, which outlines full 48 sheet specifications and 48 sheet dimensions (including safe areas) - http://www.billboardadvertising.org.uk/size/48-sheet/scottish-borders/cathpair/ - and more information in general.
48 sheets are an affordable and popular form of marketing and are used in both local billboard advertising campaigns as well as by large national outdoor campaigns by major brands all over the UK. A minimum booking period for a 48 sheet is typically 2 weeks.
It is worth pointing out that the best 48 sheet poster sites get booked in months in advance, so where possible plan ahead to achieve the best outdoor advertising positions. Some other outdoor billboard companies will get you 48 sheets very last minute (and we can do this if you like), however, buying sites late often mean they are not very popular and sought after, so advise caution with such purchases. Buying late and cheaply isn’t always buying sensibly.
96 sheet posters – these are giant posters! They are basically double the size of 48 sheets. 96 sheets are massively impactful and can be found in prime, high traffic locations as well as at roadsides and even at the side of motorways (http://www.billboardadvertising.org.uk/outdoor/motorway/scottish-borders/cathpair/).
For more information on 96 sheet posters visit the following page - http://www.billboardadvertising.org.uk/size/96-sheet/scottish-borders/cathpair/ - here you will find 96 sheet specifications and 96 sheet dimensions. 96 sheets are similar to 48 sheets in terms of booking periods as mentioned above, so please bear that in mind.
If any of these two popular types of roadside ads are of interest to you and you’d like to know how to rent a billboard at these particular sizes please contact Billboard Advertising today and let us know where you would like them and when you’d like your campaign to start. We will be in touch with costs and availability.
Street billboard adverts and roadside advertising billboards can be used en masse to hit a large cross-section of society nationally or then can be more targeted to a locale, whereby a specific audience can be reached. For example, local businesses can choose to focus on just one area, even signposting customers towards their premises. We therefore find many local advertisers use billboards very close to the services they are promoting e.g. restaurants often take billboards close-by to their eatery, taxi firms often take large billboard outside their premises etc. These types of outdoor ads are great for announcing your presence in an area.
National brands often place billboards up and down the country in a wide variety of locations to hit a huge amount of people (think of major brands such as Sky, flight companies, film releases etc. whose appeal is far and wide). These national outdoor advertising campaigns are costlier but also massively effective especially if you have a major UK wide brand to promote.
Constructing this type of outdoor campaign can be tricky to plan, however – even for experienced internal marketing departments – and can mean negotiating with a variety of different outdoor billboard companies and media owners, especially if you are looking to coincide your posting dates and cycles.
Our friendly and experienced teams at Billboard Advertising work with lots of these outdoor billboard companies every day, and so if you are looking for a national outdoor advertising campaign we pull together an overall comprehensive plan and contact all the various media owners for you, working out availability and locations and then give you one simple cost figure to consider. Basically, we save you time and money. Our aim is to make your billboards advertising easy and effective for you.
Roadside billboards can be used either as a primary marketing channel or as part of a wider marketing mix for your campaign. Your overall brand proposition should remain clear and consistent, but messaging can be changed and tweaked depending on the channel used. However, as people can be driving by at speed we suggest strong imagery and strong catch-phrases; potential customers don’t have long to read – get to the point!
As with many marketing mediums, the cost of roadside billboard advertising varies, so answering the question “how much is a billboard ad?” or “how much does it cost to rent a billboard” can be tricky. There are numerous companies offering billboard advertising space and placements across the UK but at Billboard Advertising we believe it is our job to not just offer cheap billboard advertising but also supply sites that are going to achieve a great return on investment. There is no point saving a few hundred pounds on a campaign to find your billboard doesn’t deliver the results you want.
Factors which generally determine costs are the length of a cycle, how many you want and time of year, but for more information please read our costings section - http://www.billboardadvertising.org.uk/costs/scottish-borders/cathpair/ - where we go into more detail about the standard costs of UK billboard advertising.
As mentioned above at Billboard Advertising we will manage the relationships with each of the billboard companies in the area you’re focusing on, or cross-country if that is what suits you best. We will also negotiate the best billboard rates and find you the best possible deal with the best possible placements for you, taking the hassle right out of your hands and ensuring your campaign’s success. We also strictly follow all outdoor advertising regulations and liaise with the code of advertising practice and advertising standards authority, complying with all regulations on advertising.
Our services can include roadway advert design if needed. Whatever your financial budget and whatever you may be selling, we're able to get the perfect marketing campaign in Cathpair so that you can strengthen profits. You can find quite a few advertising businesses around; however, it is crucial that you choose a reputable company that's going to operate with you to obtain the best outcome. As we are a specialist roadside advertising company, we'll work with you to find a unique and effective strategy.
When selecting the type of billboard on which you’d like to advertise, it’s important to take into your account your audience, your messaging and your budget.
Digital billboards are the easiest roadside channel upon which to change, adapt and update adverts but these are few and far between in some locations and can’t be bought everywhere. Standard roadside billboard advertising can’t be so easily changed, but using them creatively can make a real impression and deliver an unforgettable marketing experience to the viewer.
In 2014, Beck’s Beer used billboards that played music, but since then many brands have used imaginative graphic creatives to make an impression; including Bic who ‘shaved’ grass with fake razors and Ford, who used spinning wheels on roadside posters to billow smoke.
We will help advise you on the creative process and implementation from end to end to best achieve the success of your marketing and make you stand out from your competitors, either as part of a wider communications strategy or as a primary channel.
Roadside billboard advertising enjoys high levels of public exposure and can make an excuse to get creative with messaging. Highly adaptable to audience segments in terms of both socio-economic demographic and geographic location, using roadside billboards to communicate marketing messages is a time-favoured communications channel that boasts high levels of success again and again.
Get in touch today and make contact with the UK’s leading billboard advertising experts. We’ll help you convert your brand vision into reality and you’ll soon be seeing your messaging on roadside billboards in Cathpair TD1 2 and pavements wherever appropriate for you, please use the contact us box on this page, we look forward to hearing from you.