Kiosk adverts are a brilliant way to promote your products or service to people passing.
This static advert will receive a high footfall which can improve the impacts that it makes. This could make kiosk posters a great option for you.
An advertising kiosk allows businesses to display their details in a public space which means they will reach a wider audience.
With the rise of the mobile phone and SMS overtaking phone calls, very few of us still use old fashioned phone boxes like we used too. This leaves phone box advertising in London SE2 0 as often underrated, forgotten about and seen as a marketing form from days past. However, phone boxes are still popular with tourists and enjoy a higher-than-expected level of usage in cities and busy towns, but more significantly telephone boxes are now going through something of a regeneration! Yes, gone are the days when phone boxes are simply used to make phone calls, nowadays, phone boxes are often multi-functional, acting as Wi-Fi hotspots, cash machines, post boxes or parcel delivery and collection points! Yes, phone boxes are back; which in turns means phone box advertising is back too, with bigger and better options than ever.
If you are interested in using phone box advertising as part of your marketing campaign drop us a message and our highly experienced teams will be in touch.
Just because phone boxes are being used less and less for their primary function doesn’t mean that using them as an advertising medium is dated. Literally think about how many phone boxes you walk past or drive by every day? Probably quite a few – and therefore as a person you’re privy to any marketing messages on the outside of them, whether or not you use them at all.
There are actually over 40,000 phone boxes across the UK that can be used for phone box advertising, yet very few are. This under-utilisation makes for a great value-for-money option when working through your brand’s advertising strategy: and one that’s ignored by many, giving you a competitive advantage against competitors and other brands. This cost effectiveness means phone box advertising is often teamed with other forms of outdoor advertising such as bus stop advertising (http://www.billboardadvertising.org.uk/outdoor/bus-stops/london/) and roadside poster advertising (http://www.billboardadvertising.org.uk/outdoor/roadside/london/).
Phone box advertising is the practice of ‘wrapping’ the exterior of the facility in an advert for either commercial or public service purposes. This is also known as ‘kiosk advertising’. This can be done on paper or card panels built into the door or walls of the phone kiosk or box, or onto plastic wraps with small holes within so that those within the kiosk can still see out.
Phone box advertising in London can include marketing within the inside of phone boxes as well, placing your advert onto a digital board affixed to the one opaque size of the phone box.
However, it was not until relatively recently that BT needed to increase their income from phone boxes, and so started selling more ad space. This means that despite the phone boxes themselves seeming quite dated, using this form of advertising for brands is fairly new. At Billboard Advertising we’re one of very few experts in this field, offering a full end-to-end service for your kiosk adverts from concept and design to implementation and delivering fantastic return on investment.
Phone box advertising has a key advantage over many other out-of-home advertising channels and that is that it’s eye-level – the public are already looking at it! Rather than having to look up or purchase something to see your brand’s message, you can present it to both potential and customers in an easily accessible environment. BT phone boxes are quite the tourist attraction for those visiting the UK from abroad, so keeping your ads bright and vibrant will help increase the chance that your phone box ads will be photographed and shared.
As phone box advertising is still so under-used, it’s a cheap method of spreading marketing messages in London far and wide for little cost, and makes for a great brand awareness tool with high performance in recall tests. This delivers fantastic return on investment compared to other mass marketing channels.
Despite being a mass marketing technique primarily, phone box advertising can also heavily targeted and can work on location proximity. If you have a physical bricks-and-mortar premises, you can direct consumers to it, or you can change your messages to tailor them to the location.
As with all out-of-home advertising options, there are variable price ranges for phone box advertising, dependant on variable factors. These include, but are not limited to, the number of ad placements, the size of placements, the locations of placements and the time-period for which the placements will run. Additionally, the time of year can also affect the price - Christmas time tends to be more expensive.
You have to bring your price range into account prior to deciding which company adverts to pick for your business. Work with us to determine what sort of ad technique would be most beneficial for your services, and we’ll make it a reality!
Negotiating with design and ad placement companies, at Billboard Advertising we will ensure you’re delivered the best possible value for money and can run a marketing campaign that’s successful in terms of brand awareness, sales and delivering positive ‘buzz’.
The options available to you in terms of phone box and phone kiosk advertising may depend on your local area or where you’re looking to advertise. There are digital and interactive phone box kiosk options available, but these aren’t overly common, and so you may need to stick to standard brand ‘wrapping’; but this needn’t be a negative!
Getting creative and using a clever, recognisable and memorable advert can elevate your marketing communications from just a poster to something more special – and more importantly, more share-able. If you can make a memorable impression with those who see your ad, they’re more likely to share it onward on social media or to tell others; and word of mouth is an onwards marketing tool that’s free!
If you’re not sure where to start, or how phone box advertising could fit into your marketing strategy and campaign, get in touch! We can help you not just decide how to progress, but design and place ads for you throughout the 40,000 phone boxes in the UK.
An under-utilised marketing channel, phone box advertising is low-cost and low-effort, but delivers robust results. Our end-to-end marketing and communications services at Billboard Advertising will help you use this marketing medium in the best way possible for your business, ensuring your growth and brand development.
Get in touch with us to discuss how phone box advertising could best work for your company and help grow your business’ brand presence. Our outdoor advertising specialists can accomplish the work of securing and planning high-quality phone box ads. As we're a first-rate marketing agency, we provide media preparation to boost your phone box advertising in London SE2 0 and make sure you have great results. Contact us today to get started!