You can promote your business on a large scale to drivers and passengers whilst they drive down the motorway.
There are a range of styles, location and sizes to decide on when choosing which motorway billboards you want.
The price for a motorway advert can vary depending on the size and location. Obviously if the billboard is larger and has a higher impact, then the costs will be higher.
Advertising along motorways and major roads in the UK is a marketing medium that can be eminently successful in promoting brand messages in both the commercial and public service sectors.
Motorway advertising in Kent is often an overlooked form of roadside advertising, but this form of billboard advertising is a popular and growing form of outdoor advertising media with a range of diverse advertisers.
This means you’ll find motorway advertising used by international car companies and national brands (as people who use motorways can literally be travelling anywhere across the UK) as well as more local businesses based in that particular region.
Roadside advertising boards are seen not just by those driving, but also passengers in cars too and options for motorway advertising typically include standard billboard ads such as 48 sheets (http://www.billboardadvertising.org.uk/size/48-sheet/kent/) and 96 sheets (http://www.billboardadvertising.org.uk/size/96-sheet/kent/), as well as more bespoke roadside banner advertising options and eye-catching outdoor advertising boards in key positions.
When travelling by road, there is little to focus on (apart from the road) and so drivers and passengers are often receptive to brand messaging they’re exposed to during car journeys.
This is why roadside advertising in general (and particularly motorway advertising) is both effective and popular across different business sectors.
Motorway advertising refers to billboards (either made up of traditional poster-board or digital options) stationed along the side of major roads or traffic routes to attract the attention of potential customers. These large advertising billboards are usually located along routes of high traffic and are often placed in fields in order to generate extra income for farmers or landowners.
Motorway billboards may also be placed at service stations, roundabouts or on the side of buildings or structures.
Also included in the term ‘motorway advertising’ is portable motorway advertising screens, which are affixed to vehicles and driven around busy routes to gain exposure from drivers and passengers whilst ‘on the move’. These advertising trailers are less common but can still be found in the UK, sometimes these are referred to as trailer adverts or trailer advans (but come under the definition of trailer advertising).
The impact of motorway billboard advertising has long been successful and continues to be today, it is one of the most popular forms of national outdoor advertising we deal with at Billboard Advertising. If this form out of marketing in Kent is of interest to you please contact our friendly teams today for free quotes.
Motorway advertising billboards and advertising trailers placed along roads (http://www.billboardadvertising.org.uk/outdoor/roadside/kent/) and motorways are a great marketing medium for reaching a mass audience quickly and are always ‘on’, 24-hours a day, 7-days a week.
Motorway advertising trailers and key billboards can be also targeted to best reach your required or desired audience segment along certain routes or in preferred locations. At the same time, the sheer volume of traffic and people who see this type of outdoor advertising media means you can hit a broad range of people. This exposure means that motorway advertising offers a fantastic return on investment.
Understanding your target market and shaping your marketing messaging and strategy around them is the most successful tactic to take when it comes to brand, product and service awareness (and should be taken into account with any form of billboard advertising). The Chartered Institute of Marketing says that putting the customer at the heart of everything you do is the key to successful communications and promotions, and at Billboard Advertising we agree!
When travelling, particularly for prolonged periods of time, passengers are likely to become bored or restless and their attention will wander. This is the ideal time to convey brand messaging to them, as they are open-minded and in need of a distraction. National outdoor advertising (sometimes known as OOH, Out-Of-Home advertising) is therefore often welcomed rather than rebuffed - as it can be through more intrusive channels.
Because of this, motorway advertising is more likely to reinforce the positive perception of a brand and to have a positive effect on the consumer’s impression of it. Consumers are also more likely to be able to recall your advert, and more likely to take action from it. Any call to action should be concise and clear of course, as people are often travelling at speed, they don’t have much time to see and read them. So make sure to get to the point with a clear message or brilliant image.
Contact us today via the form on this page and our team at Billboard Advertising will call you to discuss this effective form of roadside advertising, as well as helping ensure your advert catches the eye and communicates effectively to those seeing it.
As a still under-used marketing channel, motorway billboard advertising costs are fairly low compared to other channels in the out-of-home marketing mix.
There are some fee variables to take into account when considering motorway marketing;
As with all forms of billboard advertising, different advertising firms charge different fees, dependent on their available placements and the number of adverts that a business chooses to place. This is a hassle we will take out of your hands right from the off at Billboard Advertising; negotiating and managing the numerous advertising company relationships for you and giving you one price to cover everything rather than having you pay various invoices for different amounts on different dates to different businesses. We will take care of it all!
It can be difficult to identify and find out about the various options when it comes to motorway advertising (both billboards and trailers), as this is a severely underused marketing channel and one that is often managed through strategic business relationships rather than just ad sales.
Working with us, you’re guaranteed a strong campaign targeted correctly and placed where and when you need it, to increase positive awareness and perception of your brand, product and service. We will identify your options and make recommendations for the best placements to give you top-notch return on marketing investment.
As billboard experts, we can nurture your marketing campaign through from vision to reality, planting your message along the motorways and major roads of Great Britain to increase your brand awareness and successfully communicate your brand messages to your target audience. Whether you’re a small local business looking to signpost within an individual location, or a national brand looking for a large awareness campaign, we’re here to work with – and not just for – you and your company.
Our media specialists can put together the most suitable method for your campaign and assist you in choosing the best motorway advertising in Kent ME14 3 to promote your products on. Being a first-rate impartial conventional marketing agency, our key goal is to give you the best ROI using relevant and effective highway advertising.
Please get in contact with our team for more information on highway advertising and the costs of this method via the form on this page.